THE CHALLENGE

SARA Rope Access Global, specialists in industrial and commercial rope access, struggled to expand beyond South Africa. In-house LinkedIn campaigns and cold calling generated little traction, leaving them unable to target international markets effectively.

OUR SOLUTION

We launched a multi-country Google Ads strategy to attract high-intent leads in “at-height” services such as rigging and fall arrest rescue. Ads highlighted SARA’s USP and expertise, supported by weekly reviews. Tools such as Google Analytics, SpyFu, and Agile CRM ensured we could refine campaigns and track pipelines effectively.